Three weeks of Qualitative Research Methods have passed and different styles of exploratory theories have been learned: Content Analysis, In-depth Interviews, Focus Groups. On the last one, there has been a non-graded assessment, on which a primary research with main focus at University of Greenwich had to be conducted. Students have been asked about their expectations before coming to Bachelors or Masters Degree in the university. Convincingly, the research has been conducted and findings have been pointed out mainly towards positive sightseeing and professionalism. The last, has also been an issue where students have expected faster feedback on assignments and quicker reply to emails on projects and subjects' concerns. However, this primary research method gives an idea of what an exploratory method could bring to a study.
For my dissertation proposal I have chosen to use qualitative theory, which I hope will help me explore the need of PR practitioners in Football Associations. However, I do not neglect the moment when I will be learning about the Quantitative Research Methods, which will give me a more informative comparison between the two primary theories. Nevertheless, if my dissertation proposal is decided to shift its main topic of research towards confirming theories, facts or phenomenas, I will probably be choosing the Quantitative approach. Moreover, I am looking forward to learn more about the last theory method.
Friday, 24 February 2012
Friday, 3 February 2012
The Beginning
Being a master's student in public relations has its difficulties. Besides the projects for other subject, we need to conduct a primary research (quantitative or qualitative) in order to support a theory or build up a new one.
The first step is a decision about the topic of study. My main interest is Sport, more specifically football. I am planning to work in this sector so this would be an opportunity to break through. However, this is not enough. Reputation has always interested me, this is why I am studying PR. L'Etang (2009) in her book of Public Relations: Concept, Practice and Critique has written a lot about reputation and culture. Great, now I have to more areas of interest.
In the past decade, the interest and the use of social media has grown up drastically. Theory like the Six-part model of Cyber-Interactivity introduced in Ferber, Foltz and Pugliese (2007) has an interesting way of evaluating Facebook, Twitter and the rest of so called online word of mouth strategies in the PR industry.
To summarise, I have come to a point of Sport, Reputation, Culture and Social Media Interaction. The next step is to familiarise myself in-depth with the subjects areas, read more, think of methods that will help me provide with the primary research that I need and finally, write it down in a academic format as a research proposal.
The first step is a decision about the topic of study. My main interest is Sport, more specifically football. I am planning to work in this sector so this would be an opportunity to break through. However, this is not enough. Reputation has always interested me, this is why I am studying PR. L'Etang (2009) in her book of Public Relations: Concept, Practice and Critique has written a lot about reputation and culture. Great, now I have to more areas of interest.
In the past decade, the interest and the use of social media has grown up drastically. Theory like the Six-part model of Cyber-Interactivity introduced in Ferber, Foltz and Pugliese (2007) has an interesting way of evaluating Facebook, Twitter and the rest of so called online word of mouth strategies in the PR industry.
To summarise, I have come to a point of Sport, Reputation, Culture and Social Media Interaction. The next step is to familiarise myself in-depth with the subjects areas, read more, think of methods that will help me provide with the primary research that I need and finally, write it down in a academic format as a research proposal.
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