Three weeks of Qualitative Research Methods have passed and different styles of exploratory theories have been learned: Content Analysis, In-depth Interviews, Focus Groups. On the last one, there has been a non-graded assessment, on which a primary research with main focus at University of Greenwich had to be conducted. Students have been asked about their expectations before coming to Bachelors or Masters Degree in the university. Convincingly, the research has been conducted and findings have been pointed out mainly towards positive sightseeing and professionalism. The last, has also been an issue where students have expected faster feedback on assignments and quicker reply to emails on projects and subjects' concerns. However, this primary research method gives an idea of what an exploratory method could bring to a study.
For my dissertation proposal I have chosen to use qualitative theory, which I hope will help me explore the need of PR practitioners in Football Associations. However, I do not neglect the moment when I will be learning about the Quantitative Research Methods, which will give me a more informative comparison between the two primary theories. Nevertheless, if my dissertation proposal is decided to shift its main topic of research towards confirming theories, facts or phenomenas, I will probably be choosing the Quantitative approach. Moreover, I am looking forward to learn more about the last theory method.
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