Being a master's student in public relations has its difficulties. Besides the projects for other subject, we need to conduct a primary research (quantitative or qualitative) in order to support a theory or build up a new one.
The first step is a decision about the topic of study. My main interest is Sport, more specifically football. I am planning to work in this sector so this would be an opportunity to break through. However, this is not enough. Reputation has always interested me, this is why I am studying PR. L'Etang (2009) in her book of Public Relations: Concept, Practice and Critique has written a lot about reputation and culture. Great, now I have to more areas of interest.
In the past decade, the interest and the use of social media has grown up drastically. Theory like the Six-part model of Cyber-Interactivity introduced in Ferber, Foltz and Pugliese (2007) has an interesting way of evaluating Facebook, Twitter and the rest of so called online word of mouth strategies in the PR industry.
To summarise, I have come to a point of Sport, Reputation, Culture and Social Media Interaction. The next step is to familiarise myself in-depth with the subjects areas, read more, think of methods that will help me provide with the primary research that I need and finally, write it down in a academic format as a research proposal.
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