Quantitative Research Overview

Quantitative research methods are another approach for an investigator to tackle his study. Learning how to work with SPSS and more specifically the importance of reaching to the point of utilising the computer system is the difficult part. There are few steps that must be maintained in order to so: defining hypothesis, understanding variables (nominal, ordinal or interval), choosing the right system in SPSS to analyse and finally analysing. It does seem easier than the Qualitative research methods, but there are some limitations in both approaches that need to be considered.

When using Qualitative RM, the analyse could be interpret in different ways. It depends on the perception, communication and understanding of the interviews that are conducted. While in Quantitative RM, the analyse could be interpret in only one way. It only depends on the researcher and how the information from the questionnaires are input into SPSS. The rest is all done by the computer system. Conclusion could be made from the statements provided that Qualitative is a time-consuming approach, however Quantitative is lacking of interpretation variations. In this case, the choice of which RM will be mostly suitable for the investigation depends only on the research emphasis. Nonetheless, mixed methods are also a possible solution.

In the next two weeks, there is an ERASMUS IP I will be attending, so a break of thoughts will be made. After which, the writing of the Dissertation Proposal is going to start with a possible title: "The impact of public relations as a reputation management on the football industry in England". However, this title might change in order to adapt the research towards a better solution of the problem, which is lack of PR practitioners in the football industry. Furthermore, additional blog entries will be written in order to justify the research approach plus discussion on the literature that is going to be used in proposal.